Citywide Slightly Sweet Toasty Oat Aroma

Buffalo New York

Freshly baked Cheerios have sent a sweet aroma over the city for the past eighty years. The cereal is baked at the S. Michigan Street plant near downtown. Originally called “CheeriOats”, the name was shortened in 1945.

Buffalo NY-General Mills and Gold Medal Flour
Check your cereal boxtops and if it is marked with a BU-it’s from Buffalo

It was always fun to pick up the scent because the winds have a say in where it travels. I always thought it smelled like vanilla cake mix, and it may be because I think they make some of that too!


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